6 Reasons Your Business Should Be Using Google’s Local Service Ads

Is Your Southern New England Business Missing Out on High-Quality Leads?

As a service-based business owner in southern New England, you’ve worked hard to establish your reputation and serve your clients. You know the value you bring and your clients love the work you do.  But even successful businesses can hit a plateau and struggle to reach new customers.

Generating leads is vital to growing your business. Digital marketing strategies can sometimes feel overwhelming, but if you own a service-based business and you’re not using Google Local Service Ads (LSAs), then you are missing out on qualified leads for your business.

Unlike general leads, qualified leads have already shown genuine interest in your services. They are more likely to become paying customers because they are actively looking for the services you offer.

What Are Google Local Service Ads?

Google Local Service Ads are designed for businesses offering local services like plumbing, HVAC, landscaping, personal training, and more. These ads appear at the top of Google search results and allow potential clients to contact you directly through a simple click or call.

The key difference between LSAs and traditional Google Ads is how you pay. With LSAs, you only pay for verified leads, not clicks. Unless the individual calls you or sends you a message and they genuinely need the type of service you offer, you pay nothing for the ad. This makes running local service ads extremely valuable and low-risk.

Six Reasons You Should Start Using Google Local Service Ads

If you need more convincing, here are six reasons you should include Google Local Service Ads in your marketing strategy.

1. Pay-per-Lead Unlike traditional ads, you only pay when a potential customer contacts you. This eliminates wasted spend and ensures a focus on results. Paying only for leads makes LSAs one of the most cost-effective advertising options available for local service providers.
2. Google Guaranteed LSAs come with the “Google Guaranteed” badge, giving potential clients confidence in your services. Of course, this requires some upfront work such as background and license checks, proof of business registration and insurance, and a Google-conducted interview.
3. Premium Placement These ads are displayed at the very top of search results, even above the Google Map Pack and other Google ads. This ensures maximum visibility to customers searching for your services.
4. Localized Targeting LSAs are location-based, so you can target customers within driving business of your business. LSAs connect you with customers actively seeking your services in your service area. No more chasing low-value leads.
5. Customizable Budget Set a budget that works for your business, whether you’re looking to generate a steady stream of leads or test the waters with a smaller spend. You decide how much leads are worth to your business.
6. Ease of Use The Local Service Ads dashboard is user-friendly, even for users with no prior experience. This makes it easy to track leads, manage reviews, and adjust your settings.

What Kind of Businesses Are Eligible?

LSAs primarily focus on service-based businesses that require in-person interaction with local customers. This includes:

• Home services (e.g., plumbing, electrical, HVAC, and cleaning)
• Real estate professionals
• Legal services
• Health and wellness providers (e.g. acupuncture, personal training, physical therapy)

The list of industries continues to grow, and it varies from city to city.  To see if it’s an option for you, go to Google’s Local Service Ads page and use the “Calculate your Budget” tool. After entering your zip code and your industry, you’ll see if the service is available for your business.

Ready to Get Started?

LSAs ensure your business is seen by the right people at the right time. They are unique because you only pay when qualified leads call you. LSAs drive high-quality leads by connecting with customers actively searching for your services.

If your business qualifies for Google Local Service Ads, there’s no reason to wait. By relying on word-of-mouth or traditional advertising alone, you may be leaving valuable leads on the table.

Need help getting started? We’re here to make the process easy and stress-free.

As digital marketing experts, we can guide you through the process to ensure your ads are optimized for maximum impact. Reach out for a consultation to see if we’d be a good fit to work together.